March 2009

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The other night, I got a call from one of the matriarchs of my neighborhood. She’s one of those people whom everyone knows and respects, even when she’s got a bee in her bonnet about something and they disagree with her. She’s like the elementary school teacher you adored. Except that she uses the F word occasionally.

600px-no_signsvgAnyway, she called to ask me to co-chair the annual home tour. We live in a historic neighborhood, so when we do home tours, hundreds of people come and the neighborhood fills its coffers. Which allows it to do good deeds like donate to local schools and make park improvements.

But it’s a lot of work to organize this thing — creating a guide book, selling ads, recruiting dozens of volunteers, doing PR, planning an after-party, and on and on.

On the plus side, it’s a good way to meet people you wouldn’t otherwise meet, which I’m a fan of. And it’s a leadership opportunity. Ever since I quit my job as an editorial manager to have kids, that opportunity doesn’t present itself so often. And, as I said, it does allow the neighborhood to do more good deeds.

So I said yes. But then I thought about it some more. I realized that I’ve fallen victim to saying yes a lot in the past few years. Sometimes my volunteering keeps me so busy, my paying work gets pushed to the evenings and weekends, which is nuts, given how stressed-out I am about being a freelancer in this economy. Or I’ll volunteer to do something at my daughter’s school, and while the other parents are actually enjoying the event with their children, I’m walking around with a clipboard organizing things.

And I started wondering, “Why do I keep doing this? Why is it so hard for me to say no?”

My gut told me that I have zero time to co-chair a home tour right now, so I quickly emailed my neighborhood friend and said “thank you very much, incredibly honored to have been asked, but no.” It felt surprisingly good. Then I thought about how I could say no more often.

Forget about “worthy.” I’ve often volunteered because something seemed worthy and I thought no one else would step up to do it. Like co-chairing the home tour or leading fundraisers for my daughter’s school. But the list of worthy things is long. Not even Gandhi could tackle them all. “Worthy” can’t be reason enough to say yes.

Focus on what matters now. For every volunteer stint, I have to think, “Does this align with my other interests?” For example, I write about parenting, my children are currently in school, and I’d love to find more work opportunities around education. So the volunteer work I do as a precinct captain for Kids Voting makes sense. I’m also excited about the Slow Food movement, so the Edible Schoolyard project I’m working on for my daughter’s school? It stays on my to-do list.

You’ve heard the saying, “You can do it all, you just can’t do it all at the same time.” It’s like that. Pick and choose volunteer work that integrates well with your life the way it is now. Say no to the rest.

Say “yes, but.” At work, if someone asked you to do something you knew you couldn’t accomplish within the time frame, you’d speak up. You’d ask your boss to reprioritize the tasks or you’d propose an alternate timeline (unless you’re addicted to being busy). So when a volunteer job is going to interfere with doing other things that need to take priority — like spending time with my kids or hitting my work deadlines — I need to set limits. Otherwise, it’s self-sabotage.

When I called back my home-tour friend, for example, I offered to come to the first two meetings to “download” my institutional knowledge and help sketch out the big picture.

I’ve started thinking about my volunteer work the same way I think about my freelance work. That is, I need to manage it, rather than react to it. So that next time a worthy cause comes knocking — staring up at me like a wet, straggly dog on my doorstep — I won’t instinctively say yes.

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I worked for a publisher in Washington, D.C., who almost always kept his office door closed. When he appeared in the doorway of my office, it was inevitably for one reason: to tell me I’d done something wrong.

You could find a lot of flaws with that management style, but I want to focus on just one: the way my boss closed himself off from conversation. It was a management gaffe then. But it would be an even bigger mistake now, in the Age of the Conversation.

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Regardless of what you do for a living, if you’re not out there asking questions, listening, seeking input, collaborating and taking part in the larger conversation, you’re going to have trouble rolling with change. Because here’s the thing: a new style of conversation is transforming the way we do business.

Here’s where I’ve seen it happening lately:

1. Even Obama is picking up the phone to talk. According to a New York Times article, he makes at least two dozen calls a day in an attempt to stay connected to — and glean information from — the outside world.

It’s no surprise that President Obama calls heads of state and high-ranking advisors. That’s a given. But he’s also tapping into a group of people outside “the bubble.” He’s using his spare moments (not something he has in spades) to stay connected to a larger, more-fluid-than-ever conversation, because that’s where he’ll hear reactions that are relevant, unpredictable, maybe even perspective-altering.

2. Inspired by Obama’s presidential campaign, nonprofits are getting in on the act of using social networks to rally people around a cause. The best fundraisers are leveraging social networking tools like Twitter, Facebook and MySpace. They’re using micro-conversations, rather than enormous campaigns.

One example: Last month’s Twestival was organized on Twitter and raised more than $250,000 for clean water in Africa and India. The Christian Science Monitor described the evolution of Twestival this way:

The Twestival, which wrapped on Feb. 12, had little trouble generating buzz. Only hours after founder Amanda Rose made public her plans for the campaign in January, the news went viral, spiraling out across hundreds of blogs and Twitter feeds. Soon, Ms. Rose had secured a small army of volunteers and a team of corporate partners including TipJoy, which allowed users to contribute directly online.

3. Smart business leaders have stopped frowning upon water-cooler conversation, and some (like biggies Cisco and Microsoft) fully embrace the collaboration that social networks spark.

I recently did an interview with Brad Brinegar, CEO of McKinney, an agency that propelled itself into the big league by taking innovative approaches to a business model that hasn’t changed much since the advent of television. At McKinney, they’re all about the conversation.

When you visit McKinney at their former-tobacco-factory offices, you’ll notice lots of gathering spaces. Brinegar says he spent a year planning a space that would force more collaboration and conversation between left- and right-brainers. It has 50 nooks and crannies to allow for “natural interactions,” Brinegar told me. The office is sprawled across one-and-a-half floors, instead of climbing vertically. There’s Wi-Fi throughout, a coffee bar, and no mail delivery — you have to pick it up yourself, which means you’ll likely bump into someone on your way there.

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Meeting rooms at McKinney

McKinney Cafe

McKinney Cafe

He also compressed office spaces to a quarter of the size of previous offices. Why? ”Creative people sometimes need to shut off the world and work. We made it private enough for them to have that space, but not enough to encourage them to perch there more than was natural,” Brinegar says.

Equally important, “it’s very easy to get to me,” he says. “I have glass walls, so people can always see me. My assistant has a heart attack because she can’t control the flow of people into my office.”

Initially, the new layout was so different from what they’d had before that a lot of people balked. “But from the morning we walked in,” he says, “the agency entirely changed the way it operated. People that I’d always asked to collaborate all of a sudden were. The structure of the space released people’s natural inclination to collaborate.”

Another thing about a good conversation? It’s usually free. Which makes this one workplace trend sure to thrive throughout 2009.

[Top image from Twitter; all others courtesy of McKinney]

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Maybe it’s because we’ve felt the premature hints of spring recently, or maybe it’s because my spending habits have been immobilized by the recession for too long now. Whatever the reason, I’ve been breathless over store displays lately, particularly ones that have trotted out their spring colors.

First, these A-line girls’ skirts, made by my friend Lizzy.

il_430xn57451653Lizzy’s one of those people who is mega-talented with a needle and thread but you’d almost never know it, unless you happen to show up at our neighborhood park for the Halloween parade and see the crazy-elaborate costumes she’s sewn for her daughters. She’s absurdly modest.

Here’s part of the bio from her Etsy profile page:

“For years I worked on set and in costume studios making, altering, shopping for, caring for, distressing and destroying all things apparel. I’ve made slacks for Brad Pitt and I’ve remade bras for Tyra Banks. I’ve dyed for Winona Ryder and I survived The Sopranos and now I’m making stuff from home.”

Next, these caramel-filled, chocolate-covered robin’s eggs at Parker & Otis. Like Jordan Almonds, they fit dreamily against the tongue, and the caramel filling is something unexpected. These are definitely going in the adult Easter baskets.

robins-eggs

Also from Parker & Otis, some relish. Comes in hot or mild, and if you’re a person who likes a pickled cucumber now and again, this jar would love to introduce itself to you. P&O owner Jennings Brody told me exactly how to use it: Grill a 98% fat-free turkey burger, top it with P&O’s pimento cheese and this relish. It’s a life-changer.

relish

Finally, something from Dolly’s Vintage. I bought a set of these one-of-a-kind hair clips for my daughter today. Just lovely, and they actually work. And at $10ish, they’re the perfect recessionary-ready splurge.

barrettes

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